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2. What if…

We challenge the status quo.

I observe how we use a myriad of services for our sustenance and comforts. We interact with intangible services more than with physical products. The systems behind our amenities were devised upon the organizations that run them. These invisible constructs are all designed. “What if… they were designed better?

What we create reflects our values and ideologies. Too commonly, the measure for better is merely a notion of growth, gain, and dominance. Such dynamics exclude human consideration while paradoxically necessary to achieving economic viability.


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