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1. What if…

I look around and observe that everything we use was first designed. I ponder how someone applied their thought, their skills and collaborated to produce what we see, use and experience. I have a reverence for the craft and dedication this requires.

Over time I’ve become aware that there is an experience we have at a macro level, such as traveling, running errands, or any mundane activity – simply living. Everything we do, and how we do it has multiple levels of design. Where there is friction we can wonder “What if… this was designed better?”

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