Before UX had a defined process and best practices, the newly minted term was only familiar to initiates. For those who had been designing interactive products, they could finally name what they’d been doing.
Mid 2010, my sister had asked me “So what do you do again now?”. My attempt to explain drew an uncertain “Right. Got it”. I decided to take a different approach.
Back then user research wasn’t yet a standard starting point to UX, and designers set out to seduce the user with interactive creativity. Designing a user experience comprehensively wasn’t formalized. Rather, it revealed itself after the UI was designed, and in use. At times, the two seemed like a chicken and egg conundrum. So I told my sister that story.
(Posted to YouTube 7/2010 – 80k+ views)