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I was so wrong

Before the dot-com crash, I created an e-commerce site to sell grocery coupon codes and discounted 35mm film rolls. I thought I had great foresight from the assurance that people would always want discounts on food and photos. I also thought a “perfect” design of the website would ensure its success.

I didn’t have the acumen to foresee how quickly the adoption of digital cameras could change the paradigm of taking photos and sharing them. I chuckle today for having been so naive to why those rolls of film were discounted in bulk. No amount of design can make up for being wrong.

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