McKinsey studied design leadership across 1,700 companies
- 100 CEOs + 200 senior design leaders were interviewed
- 66% of CEOs didn’t know what CDOs do
- Only 17% of design leaders think their role was aligned for value
- 90% of companies aren’t using their design talent to full potential
- Design leadership is Ineffectively integrated into executive teams
- Past study shows design-led companies have 32% more revenue
Numbers published 02-19-20