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4 Design Areas That Increase Revenue

McKinsey studied the performance of 300 companies from their design practices

  1. Tracking design’s impact as a metric
  2. Actually talking to users
  3. Embedding designers in cross-functional teams
  4. Researching, early-stage prototyping, and iterating
  • +40% surveyed companies don’t talk to users during development
  • ~50% have no objective way to assess design team output
  • -5% reported they cannot make a data-driven design-related decision
  • ~60% use prototypes late in the development process for internal use only
  • Designers cannot fix top-down problems on their own

Numbers published 10/25/18


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